Remote, East Coast Hours · Full Time · Experienced • $90,000-$100,000

Hi, we're Big Human. We're a full-service creative agency. We work with the world's most interesting brands to bring their vision to life through technology, design, branding and growth.

Since 2010, we've produced 262 websites, 80 applications and 50 brands for 247 satisfied clients (Rockefeller Center, Gemini, Quinn and Netflix, to name just a few). And we've still found time for our own passion projects on the side (like HQ Trivia and Vine).

As we continue expanding our marketing practice, we're hiring a Senior Marketing Strategist to own client marketing workstreams end-to-end from strategy through execution. This is a high-autonomy role for someone who has already done this work, knows what good looks like, and doesn't need a north star handed to them.

The role sits at the intersection of strategy, execution, editorial judgment, and client leadership. You'll translate business goals into clear marketing plans and drive them forward — week to week, initiative to initiative — without waiting to be told what to do next. 

About the Role

At Big Human, we operate as a strategic growth partner to our clients, not an execution layer brought in for extra bandwidth. That means Marketing Strategists are responsible for identifying what will actually move the needle — and focusing efforts there.

You will often be the primary owner of a client's marketing workstream, responsible for:

• Designing the strategy
• Managing execution across channels
• Shaping content and creative direction
• Leading client communication
• Tracking performance and iterating
• Leveraging and training AI 

This is not a role for someone still building toward independent strategic ownership. You've already led accounts, made hard prioritization calls, and shipped work without a senior editor looking over your shoulder. You know the difference between activity and impact (and you protect that distinction).

What You'll Do

Strategy & Planning

• Translate client goals (growth, revenue, engagement) into clear marketing strategies and execution plans
• Develop GTM strategy for new and emerging products or initiatives
• Take the first strategic pass when a project starts from scratch 
• Make clear trade-offs about what not to pursue, based on impact vs. effort
• Ensure every initiative ladders back to defined goals and success metrics
• Use AI tools to rapidly explore strategic directions, pressure-test plans, and move efficiently

Growth Ownership & Prioritization

• Define clear goals and success metrics for each client and initiative
• Continuously evaluate what's working, what's not, and where to double down
• Reprioritize based on performance, new insights, or shifting client needs
• Know when to say "no" or "not now" — and be able to explain why clearly
• Break down strategy into weekly actions that drive measurable progress

Editorial Judgment & Content Direction

• Shape and elevate AI-assisted content to ensure it's on-brand, strategic, and high-quality
• Review and edit articles, emails, captions, and campaign copy with a strong editorial eye
• Set the quality bar for content on your accounts
• Provide clear, actionable feedback to content collaborators
• Maintain voice, tone, and brand consistency across channels

Campaign Execution & Project Management

• Own marketing initiatives end-to-end from kickoff through delivery
• Build systems and content for social media and creative campaigns
• Prepare weekly updates and campaign summaries for clients
• Identify risks early and resolve them before they become problems

Creative & Partner Collaboration

• Brief designers, producers, freelancers, and partner agencies clearly and effectively
• Set expectations for deliverables, timelines, and success criteria
• Ensure marketing assets meet both strategic and creative goals
• Maintain strong communication across teams

Analytics & Insights

• Track marketing performance across channels
• Translate data into clear insights and next steps 
• Ensure campaigns evolve based on learnings

Client Leadership

• Present marketing plans, campaign updates, and performance insights
• Translate complex work into clear summaries and recommendations
• Communicate priorities, trade-offs, and risks with confidence

Who You Are

You're a sharp, AI-forward marketing generalist who knows how to balance brand storytelling with growth and performance. You're energized by varied, complex work — and you thrive when you're trusted with full ownership.

You've already done this work. Specifically:

• You've owned a client or brand relationship end-to-end, from strategy through delivery
• You've built a GTM or campaign strategy from scratch 
• You've shipped marketing work without a senior strategist reviewing every decision
• You've given content feedback that actually made the work better, not just different
• You've told a client (or internal stakeholder) "no" or "not yet" — and held the line

Strategic Thinking

• You think in outcomes, not deliverables
• You focus on what moves the needle, not what fills the calendar
• You make trade-offs confidently, even with imperfect information
• You're not satisfied with simply shipping work; you care whether it worked

Editorial Taste

• You have a strong sense of what good content looks like across formats and brands
• You can edit AI-generated drafts efficiently and elevate them to a high quality bar
• You adapt voice across brands without losing what makes each one distinct

Ownership & Execution

• You manage your own workstreams without being managed
• You're organized, proactive, and accountable
• You maintain momentum and ensure work progresses week to week

AI & Modern Marketing

• AI is already part of your daily workflow
• You move from idea → draft → refined output efficiently
• You apply judgment and taste to AI-assisted work (you're a skilled editor of it, not just a user of it)

Communication

• You translate complexity into clarity
• You make decisions confidently in ambiguous situations
• You communicate priorities and risks without needing to be prompted

Bonus Points

• Experience launching early-stage products or startups
• Experience across multiple marketing disciplines (SEO/AEO, email, social, paid, content)
• Experience building marketing systems or playbooks from scratch
• Familiarity with Asana or similar project management tools
• Experience mentoring or elevating junior team members

Who This Is Not For

• Marketers who are still growing into independent strategic ownership
• Candidates who need significant direction to move projects forward
• People who are uncomfortable making decisions without consensus
• Candidates without agency or fast-paced multi-client experience

What Success Looks Like

• Your accounts run with minimal senior oversight — you own them, not just manage them
• You set the quality bar for content on your accounts and enforce it
• Priorities are clear, and low-impact work is deprioritized or eliminated
• Marketing efforts result in measurable progress

Why Work at Big Human?

We believe work is important, but so is taking care of yourself, connecting with your team, and stepping away from the screen to recharge. Here are just a few of the perks of working at Big Human:

• Remote Office (with bi-monthly coworking days)
• Health, Dental & Vision Insurance (including options completely covered by Big Human)
• 14 Paid Holidays & Generous Vacation Time
• 401(k) Matching
• 10–16 Weeks of Paid Parental Leave
• Internet Credit & Home Office Upgrade Stipend
• Summer Fridays
• Yearly Team Retreat & Company-Sponsored Team Events
• Shared Experience Fund & Donation Matching
• Education Fund for professional development

This role is fully remote, with strong preference for someone based in the Tri-State area. Compensation ranges from $90,000–$100,000 depending on experience.

Our Values

• Supportive — We foster a workplace that encourages creativity, mental wellness, and work-life balance.
• Grounded — We think big but stay realistic, humble, and ego-free.
• Passionate — We bring commitment, excitement, and craft to every project.
• Forward-thinking — We build for today while preparing for what's next.
• Accountable — We show up as individuals and deliver as a team.

Big Human is committed to fostering a diverse, inclusive, and equitable workplace. We encourage BIPOC and people from traditionally underrepresented backgrounds to apply. We are an equal opportunity employer.